Mohd Wasim

About Mohd Wasim

Offline Marketing Professional with 10+ years of Pan-India experience driving ATL & BTL…

Experience

1. Assistant Marketing Manager

   Zingbus

   Mar 2025 — Present · Gurugram, IN

   Planning, Organizing & Managing “Below the Line” (BTL) and “On-Ground” Activities:Developing and executing BTL and on-ground marketing strategies to deliver direct, impactful customer engagement. Overseeing all logistical aspects to ensure smooth execution and measurable results.Working on Monthly Marketing Plans Across Channels (Including ATL & BTL):Creating and implementing comprehensive monthly marketing plans that integrate both Above the Line (ATL) and Below the Line (BTL) strategies, optimizing brand visibility and reach across all channels.Vendor Management:Managing vendor relationships to ensure timely delivery of high-quality materials and services, ensuring all aspects of the campaign run efficiently and meet brand standards.Merchandising for Company Staff:Coordinating internal merchandising initiatives, ensuring brand consistency and effective product presentation within the workplace or at company events.Branding & Print Advertising:Executing branding initiatives through targeted print advertising, ensuring that the brand’s message is effectively communicated in a visually compelling manner across various print media.Branding Standardization & Implementation:Enforcing consistent branding guidelines across all marketing platforms and materials, ensuring that the brand\'s visual identity and messaging remain uniform and aligned with company standards.Initiating & Managing “Marketing Tie-Ups” & “Partnerships”:Identifying and nurturing strategic marketing partnerships to expand brand reach. Overseeing partnerships to ensure mutual benefit and seamless execution of joint marketing efforts.Efficiently Organizing “Sponsor Management” & Maximizing Promotions:Coordinating sponsor relationships to ensure effective promotional activations. Maximizing promotional opportunities to enhance brand visibility, customer engagement, and overall campaign performance.

Education

• Sikkim Manipal University - Distance Education

  Master of Business Administration (MBA), Marketing

  2012 — 2016

• P.G.D.A.V. College

  Bachelor of Arts (BA), Art/Art Studies, General

  2009 — 2012

• Govt.boys Sec. School

  12th, Fine/Studio Arts, General

  2003 — 2009