Mohd Wali Chaudhary

Experience

1. Performance Marketing Manager

   SprintCo

   Jan 2024 — Present · Andheri, IN

   Key Duties:Plan and Manage Paid Campaigns:Develop and run performance-driven ad campaigns on Google Ads, Meta (Facebook/Instagram), YouTube, and other relevant platforms.Campaign Optimization:Continuously monitor and optimize campaigns for better ROI using A/B testing, bid strategies, keyword performance, and audience segmentation.Performance Tracking & Reporting:Track campaign performance using tools like Google Analytics, Meta Ads Manager, and CRM dashboards. Prepare regular reports on key KPIs such as CTR, CPC, CPA, ROAS, and conversions.Audience Targeting:Define and refine audience segments based on behavior, demographics, and platform data to ensure ads reach the right users at the right time.Creative Strategy & Briefing:Collaborate with the creative and content teams to develop ad creatives that align with campaign goals and brand messaging.Landing Page & Funnel Optimization:Coordinate with web teams to ensure landing pages are optimized for conversions and aligned with campaign messaging.Budget Management:Allocate budgets across channels, campaigns, and geographies efficiently to maximize returns within spend limits.Competitor & Market Analysis:Conduct regular research on competitor ads and industry trends to stay ahead and adjust strategies accordingly.SEO & Organic Growth (optional but beneficial):Support overall digital strategy by integrating paid and organic efforts (SEO, content marketing, email Marketing, Whatsapp Marketing etc.)