Mohd Rafe
🔬 FMCG Innovation & Production Specialist | 👨🔬 Food Technologist | 💡 Expert in New Product Development (NPD), ⚙️ Process Optimization, 📈 Scale-Up & 🚀 Launching Consumer-Ready Products with Operational Excellence.
- Role
- New Product Development Specialist at Magikcook
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Mohd Rafe
We become what we think about.
Experience
New Product Development Specialist
Aug 2025 — Present · New Delhi, IN
End-to-End Product Lifecycle Management – Driving concept-to-commercialisation processes for innovative food and beverage products tailored to Indian consumer preferences.2. Market & Consumer Insight Integration – Translating regional culinary trends, sensory preferences, and competitive intelligence into differentiated product concepts.3. Regulatory Compliance & FSSAI Standards – Ensuring all formulations and packaging comply with Indian food safety regulations, labelling norms, and export requirements.4. Cross-Functional Leadership – Collaborating with R&D, Quality Assurance, Procurement, Marketing, and Manufacturing teams to streamline NPD workflows.5. Vendor Development & Sourcing Excellence – Identifying and managing reliable ingredient and packaging suppliers while optimising cost and quality parameters.6. Cost Optimisation & Value Engineering – Balancing innovation with cost-efficiency through smart formulation adjustments and packaging innovations.7. Pilot Trials & Scale-Up Management – Overseeing lab trials, pilot plant runs, and full-scale production launches to ensure consistency and quality.8. Packaging Innovation – Designing packaging that aligns with brand positioning, market demands, and shelf-life requirements for Indian retail and e-commerce platforms.9. Sustainability Integration – Incorporating eco-friendly materials and processes in product and packaging development in line with emerging Indian market expectations.10. Product Portfolio Diversification – Expanding categories to capture niche segments such as health-focused, preservative-free, and ethnic-flavour-based offerings.
Education
Dev Bhoomi Group of Institutions, Dehradun
Bachelor's of science , Food Science and Technology
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