Mohd Qasim
Senior Manager, Marketing Analytics at Bain & Company | Ex-BCG
- Role
- Senior Manager, Marketing Analytics at Bain & Company
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Mohd Qasim
I turn data into strategy — blending analytics, automation, and innovation to drive scalable growth. With 10+ years of experience across global consulting and in-house roles, I help organizations make smarter, faster, and more impactful decisions.At Bain & Company, I lead the global Marketing Analytics CoE, transforming how the firm uses data to optimize its own marketing performance. From building automated insight engines to designing self-serve analytics tools, I focus on embedding intelligence into every layer of strategy — unlocking efficiency, clarity, and commercial value.Previously at BCG, I delivered high-impact analytics solutions for senior leaders, ministries, and Fortune 500 clients across the Middle East, U.S, and UK. I also led global data initiatives at Ericsson, managing teams and streamlining operations across Latin America and Southeast Asia. Across roles, I’ve driven $20M+ in business impact, influenced national policies, and been recognized for leadership, innovation, and execution excellence.My toolkit includes Python, SQL, Tableau, Power BI, Alteryx, GA, Salesforce and other Marketing tools & technologies that power advanced analytics and automation at scale. I believe great analytics doesn’t just report the past — it powers the future. I\'m known for my high energy, and as a strong coach, trusted mentor, and proven leader, I thrive on building teams, growing talent, and driving transformation through data.
Experience
Senior Manager, Marketing Analytics
Feb 2025 — Present · Gurugram, IN
As a Senior Manager, Marketing Analytics, I lead the team responsible for delivering data engineering, reporting, and insights within Bain’s marketing function to meet the evolving needs of the business. I serve as the product owner for Marketing Analytics, developing the vision and owning the roadmap for translating data into actionable analytics, reports, and insights to drive continuous improvement in marketing performance.I bring thought leadership to strategic priorities and operational challenges, partnering with leaders across Marketing, Technology, and other teams to execute initiatives and achieve business goals.
Education
SUNDERDEEP ENGINEERING COLLEGE, DASNA, GHAZIABAD.
Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering
2009 — 2013
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