Mohd Owais Safdar
Head of Marketing @Incor Group
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WORK HISTORY
Head of Marketing @Incor Group
Hyderabad, IN
EDUCATION
MICA | The School of Ideas
Post Graduation, Brand Management & Digital Communication
Aligarh Muslim University
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
SKILLS
ABOUT MOHD OWAIS SAFDAR
A seasoned innovator with over 12+ years of experience in Growth & MarTech, specializing in growth strategy and organizational transformation. He has successfully led consumer-tech brands across various domains, driving sustainable growth and solving customer problems through modern tech solutions. His passion lies in creating, scaling, and optimizing communication strategies that travels across channels to stimulate customer lifecycles and convert them into delighted users.Currently, he is at the helm of the Growth & Marketing division at Incor Group managing the groups realty portfolio. Before this he was heading Marketing at Assetmonk, India\'s fastest-growing new-age alternative realty investment platform. Here, they empower forward-thinking retail investors to access and diversify their portfolios with high-potential real estate investment opportunities curated from India\'s private growth markets. These opportunities were once exclusive to the elite 1%, until now. Credited for substantially contributing to Assetmonk\'s continually growing Assets Under Management (AUM) of 300+ Crores, with a remarkable year-on-year growth rate of 100%. What truly speaks to the success is the loyalty, with 30% of investors returning for more, a testament to the exceptional Net Promoter Score (NPS) and Customer Lifetime Value (CLTV).A firm believer in the power of data-driven decision-making, but also values the gut-instinct that comes with experience, especially when it comes to pivotal choices. This blend of analytical rigor and intuition has proven to be a winning formula in his career.Outside his professional pursuits, he finds solace in appreciating art and music of classical genre. An award winning artist in diverse short film festivals of international repute. Professional Skills:Growth Strategy | Go-To-Market Strategy | Brand Strategy | Revenue Optimization | Product-Market-Fit | Customer Lifecycle Management | Customer Experience | Purpose-Led Communication | Product Marketing | Digital Transformation & Adoption | Organic & Paid Digital Media | Pre-Sales & CRM | Team ManagementDomain Expertise:Real Estate | Fintech | PropTech | WealthTech | SaaS | D2C Tech | GenAI | Fractional Ownership | Asset-Backed Investments | MarTech | AdTechLet\'s connect and explore how we can collaborate to drive innovation and growth in the ever-evolving landscape of marketing and technology.
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