Moharan L.

Director of Digital Experience Platform & Personalization @CIBC

Toronto, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2025 — Present

Director of Digital Experience Platform & Personalization @CIBC

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Toronto, ON, CA

Accountable for the end-to-end delivery of Digital Experience Platform initiatives across Adobe and Google ecosystems, integrating data, technology, and content to enable seamless, cross-channel experiences and drive adoption of modern digital capabilities.• Build, mentor, and inspire a best-in-class MarTech team, fostering a culture of innovation and agility through coaching, continuous learning, and hands-on leadership to support growth, collaboration, and strong delivery execution.• Serve as the principal MarTech advisor to executive leadership, driving platform roadmaps and use cases while ensuring emerging technology investments align with enterprise-wide strategic objectives.

EDUCATION

N/A

Concordia University

Bachelor's degree, Major in Business Administration (B.B.A) / Minor in Management Information System (MIS)

SKILLS

RetargetingGoogle Tag ManagerErpGoogle AdwordsJoomlaSqlRtbWeb DevelopmentAppnexusMailchimpLingoAdvertisingMarketing StrategyOnline Lead GenerationDreamweaverConversion OptimizationOracle SqlCssOnline AdvertisingWeb DesignTableauSocial Media MarketingPowerpointMicrosoft ExcelDigital StrategyWordpressHtmlOptimizationE-CommerceOnline MarketingDynamic Tag ManagerAdtechPardotAdobe AnalyticsWeb AnalyticsDigital MarketingBidmangerLead GenerationMobile MarketingDoubleclick

ABOUT MOHARAN L.

Moe is an experienced MarTech and AdTech professional with over 10+ years of expertise in driving digital transformation across a wide range of industries. His skill set includes digital media buying, customer acquisition, email marketing, marketing analytics, and personalization. With a diverse background in consulting, ad agencies, and industry roles, Moe skillfully navigates the complexities of modern digital ecosystems.Moe’s visionary leadership, paired with his hands-on expertise, has consistently delivered successful implementations of advanced marketing technologies, boosting both efficiency and ROI. As a pivotal link between technical and business teams, he ensures smooth project execution and strategic alignment, driving impactful and sustainable results for the organization.

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Moharan L. — Director of Digital Experience Platform & Personalization at CIBC in Toronto, CA | Unifers