Mohar Banerjee
Brand Manager, Goodricke Group Limited
- Role
- Brand Manager at Goodricke Group Limited
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Mohar Banerjee
Brand builder. Growth strategist. Consumer-obsessed innovator. I bring 10+ years…
Experience
Brand Manager
Nov 2022 — Present · Gurugram, IN
Led premiumization and growth strategy for flagship tea brands including Symphony Green Tea, Barnesbeg Darjeeling, Instant Tea Premix, Goodricke Premium, Samovar Noon Chai, and Iced Tea. Drove pan-India product launches, expanded retail presence, and enhanced shelf visibility through strategic NPD and channel planning.Rolled out the Instant Tea Premix nationally in General Trade and conceptualized line extensions like Active Plus, Symphony Black, and Kombucha under the Goodricke Teapot portfolio.Executed a successful regional influencer campaign for Samovar Noon Chai in Jammu & Kashmir, strengthening brand relevance and driving volume growth.Directed brand communication, consumer research across core Hindi-speaking markets, and competitive intelligence to sharpen positioning and messaging.Collaborated closely with digital and CRM agencies for social media planning, campaign execution, and customer engagement strategies.
Education
Ahmedabad Management Association
PGPIBM, Management
2012 — 2014
Jadavpur University
Master's Degree, Film Studies
2006 — 2008
Skills
- Brand Management
- Marketing Strategy
- Marketing Communications
- Team Management
- Crm
- Finance
- Online Advertising
- Market Research
- Marketing
- Marketing Management
- Business Development
- Digital Marketing
- Social Media Marketing
- Brand Development
- Digital Media
- Advertising
- Online Marketing
- Content Management
- Management
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