Sriram Mohan

About Sriram Mohan

I am a research-driven strategist, operating at the intersection of commercial agility and analytical precision.In my current role at Kantar, I serve as a lead advisor to forward-looking teams in global organizations, helping them navigate momentous shifts in consumer / B2B decision-making behavior and decode emerging cultural signals to unlock their next era of growth. I take an applied approach to AI, maintaining a builder\'s mindset and opting to prototype rather than speculate on potential alone.Throughout my career, I have specialized in- Market Intelligence & Growth Discovery: Architecting global primary research to identify levers for both incremental gains and exponential expansion- Decision-Ready Synthesis: Distilling dense data and ambiguous signals into high-impact narratives that catalyze fast-paced, high-confidence execution- Stakeholder Harmonization: Unifying disparate voices, from senior executives, Insights / Brand / Marketing / Product leaders, and UX researchers to academics and policymakers, around shared vision and actionable objectives- Multidisciplinary Steering: Orchestrating cross-functional teams to deliver consistently on critical initiatives, ranging from GTM rollouts and multi-channel marketing campaigns to community-focused digital archivesMy approach to strategy is anchored in a strong academic foundation in digital culture, media industries, and user / consumer behavior. I hold a PhD in Communication and Media from the University of Michigan, Ann Arbor, where I was a Rackham Predoctoral Fellow and served on the advisory boards for two programs - Digital Studies and Science, Technology & Society.My research on digital and social media industries has been featured in top-tier peer-reviewed journals. I am the co-author of \'Global Digital Cultures: Perspectives from South Asia\'(University of Michigan Press, 2019), and my next co-authored book,\'A Mobile Popular: Media Entertainment and the Political in Digital India,\' is set for release in late 2026 via New York University Press.My career has scaled in fun ways alongside the digital economy. From managing ad planning for large brands at Saatchi & Saatchi and McCann Erickson to being an early-stage employee at YourStory.com (now one of Asia’s top online platforms for startups and investors), I have spent my career at the front lines of media, marketing, and technology. I thrive where complexity meets opportunity.

Experience

1. Principal, Kantar Consulting

   凯度

   Jan 2026 — Present

Education

• University of Mumbai

  Bachelors of Mass Media

• Tata Institute of Social Sciences

  Master of Arts (M.A.)

• University of Michigan

  Doctor of Philosophy (Ph.D.)

Skills

• Marketing
• Content Management
• Entrepreneurship
• Marketing Communications
• Business Development
• Corporate Communications
• Public Speaking
• Brand Development
• Brand Management
• Start-Ups
• Marketing Strategy
• Event Management
• Creative Writing
• Market Research
• Strategy
• Strategic Planning
• Advertising
• Blogging
• Research