Mohanraj Appavu
Search Specialist | Digital Marketing Executive | Ex-Amazonian | Performance Marketing
- Role
- Digital Marketing Executive at Avaniral Technologies Private Limited
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Mohanraj Appavu
I’m a Paid Media Specialist who turns data into measurable growth. I specialize in…
Experience
Digital Marketing Executive
Avaniral Technologies Private Limited
Jul 2023 — Present · Chennai, IN
As a Search Specialist:Develop and execute SEM strategies across Google Ads, Bing Ads, and other platforms to maximize PPC campaign ROI.Conduct keyword research, competitive analysis, and A/B testing to generate actionable insights from performance metrics.Collaborate with marketing teams to align SEM strategies with broader objectives and ensure efficient budget allocation.Analyze data to identify trends, forecast performance, and optimize campaigns for maximum efficiency and impact.
Education
Nehru Institute of Technology
Bachelor of Engineering - BE, Aeronautical Engineering
2012 — 2016
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