Mohanish Gautam
Search Engine Optimization Manager @FS Life (FABLE STREET| Pink Fort)
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WORK HISTORY
Search Engine Optimization Manager @FS Life (FABLE STREET| Pink Fort)
Gurugram, IN
Leading end-to-end SEO strategy for premium women\'s fashion brandAchieved 60x organic growth in competitive fashion e-commerce spaceIncreased organic revenue contribution from 18% to 55% of total sales70% business keywords positioned in TOP 5 SERP rankingsImplemented product schema and rich snippets increasing CTR by 45%Optimized 500+ product pages and 50+ category pages for conversionsReduced paid advertising dependency by 65% through sustainable organic growthBuilt content strategy targeting working women professionals across lifecycle stages
EDUCATION
ITM UNIVERSITY, GWALIOR
Bachelor's degree, Information Technology
SKILLS
ABOUT MOHANISH GAUTAM
A highly self-motivated, confident, hardworking, enthusiastic and a digital marketing specialist. A result-oriented professional with 10+ years of extensive experience in Digital Marketing, Team Handling, most of which in E-Commerce, Fintech, NBFCS, Real Estate & Travel.I am a competent & result oriented professional with expertise in Search Engine Optimization (SEO), Google AdWords(PPC), Email Marketing, Google Analytics with proven technical, marketing and analytical skills. Sound understanding and skill of creating and implementing successful marketing plans to meet customer’s goals.Further, being very adaptive is one of my assets, having worked in both start-ups as well as big organizations.I am an intuitive professional with a proactive attitude, generating new design solutions, simplifying the user journey, implementing new ideas as per industry standards and a true team player. Always eager to learn new technologies. B.E.(IT) Graduate from IITM (Institute of Information Technology and Management- Gwalior)
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