Mohan Chaddha
Marketing | UX | Web3
- Role
- Marketing Consultant (Campaign Manager) at Kaiser Permanente
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Mohan Chaddha
A former analyst-turned-marketing professional with experience in acquisition email campaigns, visual design & user research. Loves Web3 and its rapidly growing space. Always enthusiastic, loves to see the big picture in things. TLDR: Where detail-oriented meets creative.
Experience
Marketing Consultant (Campaign Manager)
Jul 2017 — Present
Manages multiple B2B / B2C drip & lead nurture email marketing campaigns from end-to-end. Develops high fidelity email wireframes via Sketch and Adobe XD for monthly B2B & B2C drip campaigns, leveraging email UX best practices. Collaborates cross-functionally for all aspects, including targeting, segmentation, creative ideation, planning, handoff for deployment via Eloqua. Leveraged third-party quantitative & qualitative research to identify shifting market trends and evolving consumer behavior. Synthesized research data to share with management for future campaign direction. Spearheaded the modernization of an 8-touch lead generation email campaign. Utilized WCAG accessibility best practices & customer experience mapping to revamp creative, ensuring content was tailored to evolving consumer needs.
Education
University of California, Riverside
Bachelor Of Arts, Business Economics
2010 — 2014
UC San Diego Extension
Professional Certification, Marketing
2016 — 2017
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