Mohana Saraf
Ux Researcher @Zalando
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WORK HISTORY
Ux Researcher @Zalando
Berlin, DE
Led strategic research initiatives to inform Zalando\'s 2028 vision, defining \"Jobs To Be Done\" for Inspiration and Entertainment streams.+ Led on-site data analysis of the Zalando Assistant (Generative AI) by integrating user conversation analysis and LLM machine evaluations. This work directly informed the successful scaling of the assistant to new markets, improving user understanding and informing future product development.+ Orchestrated a mixed-methods research initiative that successfully reduced content creation costs by ~50% per item for the pre-owned shopping experience.+Drove product decisions by leading a bi-weekly iterative research program, using agile usability and concept testing for various product intiiatives.
EDUCATION
Ahmedabad University
Bachelor of Technology, Information and Communication Technology
Domus Academy
Master's Degree, Interaction Design
SKILLS
ABOUT MOHANA SARAF
Engineer turned Design Researcher, I use a systematic, data-driven approach to dig deeper into context, real user needs and systemic inefficiencies. I’ve spent the last few years researching and understanding users to solve growth and engagement challenges for ecommerce industries across Europe and India. I bring a blend of human-centered and technology-enabled skills to build product experiences that reduce friction. I am driven to continuously learn and contribute to teams that build with empathy and purpose.
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