Mohan Santhanam

About Mohan Santhanam

A dynamic and results-driven leader with over two decades of experience in the IT industry, in establishing Practice, Sales, Marketing, and Corporate Communications. • Technology: Responsible for setting up and sustaining the Salesforce practice. Deep understanding of Salesforce technologies and a proven track record of driving business growth and numbers; built multi-million INR business in record time and created the Infocareer brand in Salesforce India ecosystem with referenceable customers.• Solutioning: Adept at delivering solutions that align with client needs and business objectives; achieved this for an established manufacturer, a prominent financial company, and for an automotive major, in addition to Hi-Tech companies.• Team Leadership: Proven track record in creating from ground level, grooming and leading high-performing teams, managing cross-channel marketing campaigns, and cultivating strong relationships with key stakeholders. • Brand Management: Ability to craft compelling brand narratives, leveraging digital marketing tools, and optimizing communications for diverse audiences, ensuring alignment with overall business objectives.• Project Success and Client Engagement: Committed to guaranteeing the success of project implementations along with strong relationship management skills.• Stakeholder Management: Solid people skills with the ability to collaborate with internal and external stakeholders.AREAS OF EXPERTISE:Industries: Manufacturing, Retail & Logistics, Fin-Tech, Hi-Tech, Ed-Tech and Event Management Companies Customer Success | Salesforce.com | Account Management | Marketing Strategies | Go-To-Market Planning | Corporate Communications | Content Strategy | Search Engine Optimization (SEO)| Campaign Planning & Execution | Product Positioning & Branding | Public Relations and Influencer Relations | Client Relationships | Partner and Vendor Relations | Team Leadership & Training

Experience

1. Group Project Manager

   HCLTech

   Jan 2025 — Present · Chennai, IN

Education

• National Institute of Technology, Tiruchirappalli

  MBA, Marketing

  1995 — 1997

Skills

• Blog Marketing
• Web Content
• Business Development
• Personal Development
• Blogging
• Vendor Management
• Communication Skills
• Web Content Creation
• Content Management
• Communication
• Collateral
• Web Content Writing
• Pre-Sales
• Marketing Copy
• Employee Training
• Business Analysis
• Content Development
• Business Intelligence
• Social Media Blogging
• Requirements Analysis
• Online Content Creation
• Marketing Communications
• Corporate Communications
• Web Content Management
• Erp
• Content Strategy
• Training