Mohammed Anfal

About Mohammed Anfal

Performance Marketer | Google Ads and Meta Ads Specialist | Conversion-Focused CampaignsI’m a performance marketer focused on driving business growth through strategic paid advertising and data-driven optimization. My approach centers on building campaigns that attract quality leads, improve conversion rates, and deliver measurable results for businesses.At present, I work as a Performance Marketer at WebQ Media, where I contribute to planning and executing paid media strategies across Google and Meta platforms. My responsibilities include audience research, campaign structuring, budget allocation, ongoing optimization, and performance reporting to enhance campaign effectiveness and ROI.Throughout my professional experience, I have worked with 4 client accounts across educational institutions and local businesses, managing ₹1.5 lakh+ in advertising spend while implementing conversion-oriented campaign strategies that support lead generation and growth.My interest in performance marketing developed through a professional digital marketing program from CDA, followed by internship experience at Quadcubes, where I gained exposure to live campaign execution, testing strategies, and performance analysis.I particularly enjoy developing audience targeting strategies, running A/B experiments, and continuously refining campaigns to achieve improved performance outcomes across platforms.I hold a BBA degree, which strengthened my understanding of business fundamentals, marketing principles, and analytical decision-making. I’m also certified in:• Google Ads• Meta Ads• Fundamentals of Digital MarketingCore Skills:• Paid Media Strategy (Google & Meta Ads)• Conversion-Focused Campaign Development• Audience Targeting & A/B Testing• Budget Planning & Optimization• Campaign Analytics & Performance ReportingI remain passionate about performance marketing and consistently explore new tools, strategies, and industry trends to enhance campaign impact. I enjoy collaborating with teams and businesses to create marketing efforts that generate meaningful and sustainable growth.Let’s connect and explore opportunities to grow together

Experience

1. Junior Performance Marketer

   WebQ Media

   Dec 2025 — Present · Kochi, IN

Education

• CDA Academy

  digital marketing , Advertising

• Mahatma Gandhi University (MGU), Kottayam

  Bachelor of Business Administration

  2022 — 2025