Mohammed Sowbar

About Mohammed Sowbar

I’m a Paid Social Analyst with 6 years of experience in performance marketing and paid media campaign management across platforms such as Meta, Pinterest, and Snapchat. I specialize in optimizing campaigns, analyzing performance metrics, and ensuring efficient budget pacing to maximize ROI.Currently, I work with Omnicom Media Group, where I manage and optimize digital campaigns, monitor daily pacing, and generate performance insights to improve campaign outcomes.My core expertise includes:• Paid Social Campaign Management• Campaign Optimization & Budget Pacing• Audience Targeting & Scaling• Creative Performance Analysis• Weekly & Monthly Performance ReportingPreviously, I worked as a social media marketing executive at Dentsu, supporting digital marketing initiatives and campaign management for multiple clients.I hold a B.Tech. in Electrical and Electronics Engineering from Hindustan University, and I enjoy combining analytical thinking with marketing strategy to deliver data-driven campaign performance.I’m passionate about performance marketing, paid media strategy, and using data insights to scale digital campaigns effectively.

Experience

1. Paid Social Analyst

   Omnicom Media

   Feb 2022 — Present · Chennai, IN

Education

• Seventh Day Adventist Higher Secondary School

  Mathematics and Computer Science

  2013 — 2015

• Seventh Day Adventist Higher Secondary School

  ICSE

  2012 — 2013

• Hindustan University

  Bachelor of Technology - BTech, Electrical and Electronics Engineering

  2015 — 2019