Mohammed Shabaz Shah

Business Development @Sundaram Home Finance Official

Mumbai, IN

Onboarding & Digitisation InitiativesEnd to End Onboarding of all ChannelsEnsuring Smooth Payout released to the channelsA single point of contact for all channel hurdlesMarketing & Branding in ABC Branches / Channels locationPerformance & Portfolio ManagementTracking and releasing various Dashboards on Productivity of Channels, Employee and BranchTracking Cost of Acquisition via Distribution of Portfolio sourcing incremental from small channels to Larger ChannelsDriving various campaigns from these channelsProductivity EnablerTeam Productivity via activation of channelsNew Location & Branch planningManpower Hiring & GAP AssessmentHandholding branch till 1st DBEmployee handholding (performance based) with New / Existing ChannelsDigital InitiativesAccelerate digital growth via optimizing Google Ad, SEO & Omni channel strategies.Developed & optimized digital customer journeys, enhancing onboarding & lead generationDesign & test high impact ad creatives, landing pages and email campaigns, driving engagementReduced marketing spend inefficiencies by eliminating underperforming campaigns & reallocating budgetBranch CampaignsBridging the Gap Between Products and Rural ConsumersStrategic partnerships for distribution channels (Partnering with Local Retailers and Distributors)Enhance usability for rural consumersAdapt to rural needs and seasonal considerationsCreating Visibility and Building Brand RecognitionLocal newspapers, radio, and other community events are popular among rural clients.Use social media platforms, websites, and mobile applications to have an online presence.Develop relationships with local media companies to gain good public relations.

Centre of management and technical education

Master of Business Administration - MBA

Mahatma Gandhi University

Master of Business Administration - MBA