Mohammed M Saif

About Mohammed M Saif

I am a performance-driven Digital Marketing Analyst with proven expertise in managing and…

Experience

1. Senior Digital Marketing Analyst

   Responsive Media Tech Services

   Jul 2023 — Present · Bengaluru, IN

   Key Responsibilities:Campaign Management: Designed, executed, and optimized paid search and social media campaigns to drive high-quality traffic and conversions for diverse client portfolios.Keyword Research & Strategy: Conducted in-depth keyword analysis and audience segmentation to enhance targeting and improve campaign performance.Performance Analytics: Monitored campaign performance metrics (CTR, CPA, ROAS) and generated actionable insights for continuous improvement.A/B Testing: Implemented A/B testing for ad creatives and landing pages to maximize engagement and conversion rates.Budget Optimization: Managed multi-channel ad budgets, ensuring efficient allocation and cost-effective results.Achievements:Increased ROI: Achieved a significant increase in ROI through data-driven optimization strategies.Successful Campaigns: Delivered high-impact campaigns for renowned brands like specific brands, e.g, Cuisine at Home, Threads, Log Home Living, resulting in increased sales and customer engagement.Cost-Reduction Initiatives: Reduced CPAs by pausing underperforming campaigns and reallocating resources to high-performing strategies.

Education

• AMC Engineering College

  Bachelor of Engineering - BE

  2012 — 2016