Mohammed Khimran
Senior Analyst @BMO
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WORK HISTORY
Senior Analyst @BMO
Toronto, ON, CA
Led the development of a robust A/B testing program using Adobe Target, increasing sign-up conversion rates by 26% in just 90 days.Built a multi-touch attribution model in Adobe Analytics across 7 product categories, enabling optimized budget allocation across marketing channels.Migrated tracking infrastructure from client-side to server-side tagging with Adobe Web SDK, improving data accuracy by 40% and eliminating cross-platform event duplication.Launched Adobe Journey Optimizer to orchestrate personalized email sequences, increasing campaign engagement by 33%.Designed and maintained Tableau dashboards tracking 60+ KPIs, offering real-time visibility into B2C and B2B user behavior, engagement, and journey metrics.Conducted heuristic and behavioral audits via Quantum Metric, reducing product page bounce rates by 19% through targeted UI refinements.Drove a 22% increase in search-to-lead conversions through SEO funnel optimization using GA4 and BigQuery insights.Executed audience segmentation via Adobe Audience Manager, enabling persona-based targeting and boosting campaign ROI.Automated performance reporting using Python and Power BI, cutting dashboard preparation time by 60%.Built real-time cart abandonment alerting systems via Adobe Analytics, helping retention teams act quickly on revenue recovery opportunities.Created a governance framework for digital tagging across business units, including QA workflows, naming standards, and metadata strategy.Facilitated monthly analytics workshops for Product, Marketing, and UX teams to improve data literacy and platform adoption.Developed a statistical A/B test dashboard to track KPI evolution and validate long-term performance improvements.Ensured regulatory compliance by implementing consent management and anonymizing user data in line with privacy standards.Collaborated with design and content teams to optimize CTA copy and image strategy through testing, improving CTR by 12%.
EDUCATION
Vidya Jyothi Institute Of Technology
Bachelor of Technology - BTech
Sri chaitanya junior kalasala
Intermediate
ABOUT MOHAMMED KHIMRAN
Digital Analytics & Optimization Leader | Data-Driven Strategy | CRO | MarTech Specialist With 5+ years of experience in digital analytics, conversion rate optimization (CRO), and marketing technology, I specialize in web performance optimization, data instrumentation, A/B testing, and cross-channel customer journey analysis. My work enables marketing, UX, and product teams to make data-informed decisions that directly improve business outcomes. What I Bring to the Table: Experimentation & CRO – Designed and executed A/B and multivariate tests (Adobe Target, GA4, Optimizely) that boosted conversion rates by up to 26% and reduced user drop-off by 18%. Tagging & Data Governance – Standardized event taxonomy and migrated teams to scalable tag management systems (Adobe Launch, GTM, Web SDK), improving tracking accuracy by 40%. Real-Time Insights & Dashboards – Built Looker Studio, Tableau, and Power BI dashboards tracking user behavior, promo effectiveness, and product performance in real-time. MarTech Stack Integration – Integrated Adobe Analytics, GA4, BigQuery, and CRM data to support multi-touch attribution and optimize marketing ROI. Funnel Optimization & UX Insights – Partnered with UX teams to identify friction in checkout/onboarding journeys using heatmaps and session replays, resulting in up to 23% increase in completion rates. Automation & Reporting – Automated KPI monitoring and alerting systems for campaign issues and behavioral anomalies, cutting issue resolution time by 50%. Training & Enablement – Led workshops and created documentation to enable self-service analytics across teams, raising data literacy and adoption. Beyond Work: I\'m passionate about building scalable analytics ecosystems, mentoring teams, and translating complex data into simple, actionable strategies. Recognized for delivering measurable impact in both eCommerce and financial services domains.
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