Mohammed Asadulla
Digital Marketing Manger | Programmatic Advertising | SEM | SMM | GOC | Ex Cognizant
- Role
- Digital Marketing & Research Senior Associate at Google Operations Center
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Mohammed Asadulla
Over 9+ years of dedicated experience in programmatic media, demonstrating a strong command of strategy and operational advertising management. Proven ability to efficiently prioritize and execute multiple deliverables within strict deadlines. Possesses exceptional time management and interpersonal skills, thriving in a fast-paced, professional advertising media-technology environment.Key Expertise:Programmatic Media: Extensive experience in programmatic media across diverse channels, including YouTube, Display, Online Video, Native, DOOH, and Audio campaigns.Programmatic Buying: Proficient in programmatic buying, encompassing open-exchange and private marketplace (PMPs) strategies.Digital Ecosystem: In-depth knowledge of the digital advertising ecosystem, including ad serving CM360, exchanges (Google Adx, Appnexus), and DSPs (DV360 and Xandr DSP).Holistic Perspective: Unique 360º vision of programmatic media, having worked on both sides of the programmatic ecosystem.Diverse Account Exposure: Demonstrated success in managing accounts in various sectors, including Media & Entertainment, CPG, Retail, Education, and more.Leardership: Proven track record of successfully leading and mentoring small teams of 2-4 members, fostering collaboration and achieving team goals in the dynamic field of programmatic media.
Experience
Digital Marketing & Research Senior Associate
Feb 2021 — Present · IN
Manage accounts on platforms like DV360, Google Ads & CM 360 Handling close to 30 accounts of AMER region with 20 Mn+ USD monthly budgets Plan, Execute, Optimize for full delivery and efficient performance Landing page optimization and creative build & optimization Measurement and performance reporting Avails analysis and pitching new opportunities Identifying upselling opportunities Working on AB testing, Upselling and budget headroom analysis.
Education
Institute of Chartered Financial Analysis of India
Bachelor of Business Administration (B.B.A.)
2006 — 2009
Osmania University
Master of Business Administration (M.B.A.)
2010 — 2012
Skills
- Campaign Management
- Trafficking
- Advertising
- Integrated Marketing
- Marketing Communications
- Online Marketing
- Direct Marketing
- Sap Mm
- Management
- Digital Marketing
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