Mohammad Ashraf

About Mohammad Ashraf

I enable DTC Brands to grow sustainably by providing actionable data insights.

Experience

1. Senior Engagement Manager

   Saras Analytics

   Jul 2024 — Present · Hyderabad, IN

   Led 10+ Consulting Engagements with Digitally Native Consumer Brands, with primary focus around Subscription BrandsKey Saras Achievements:1. Led 10+ Consulting Engagements with Digitally Native Consumer Brands, primarily US Subscription Brands2. Managed 20%-35% of overall Saras Analytics Revenue at a 50%+ Gross Margin over a period of 3.5-yrs3. Achieved 100%+ In-Account Growth in 4 engagements, 9 New Client Referrals and 1 Video Testimonial4. Contributed to defining Org-level OKRs, 10+ Pre-Sales calls & building a Customer Analytics Practice5. Managed 10-25 employees, conducted 10+ DTC trainings & 100+ interviews & authored 10+ Case StudiesClient Management:1. Health Supplement Brand - Led a 2.5-yr engagement during which the brand hit 20x sales growth & Unicornstatus; Aided 50+ users (incl. 6 CXOs) across 9 teams with 20+ projects & 100+ decision-support analyses2. Fitness Supplement Brand - Led a 2-yr Engagement (ongoing), collaborating with the CFO & VP-Marketing3. Led engagements with 10 other Consumer Brands in Nutrition, Detergent, Footwear, Apparel & SkincareGrowth Projects:1. Drove $1M+ in incremental net sales by conceptualizing a Winback campaign targeting high value customers2. Conducted 50+ A/B tests & shared user behavior insights, resulting in 50% rise in First Time Subscriber %3. Boosted Customer Rebill Rate by 14%, by proposing a higher incentive for Subscription vs One Time Order4. Studied voice of customer from 6 feedback sources, guiding brand initiatives to boost customer satisfaction5. Analyzed subscriber behavior & identified key churn phases, guiding targeted tweaks to messaging strategyFinance Projects:1. Assisted 3 funding attempts (2 successful) for 2 Brands; aided due diligence & showcased business strengths2. Conceptualized a cohort-wise LTV / CAC & Payback report, which was leveraged by 5 Subscription Brands3. Implemented a FIFO Inventory model, enabling the FP & A team track COGS & On-Hand inventory daily

Education

• Indian Institute of Technology, Madras

  Bachelor’s Degree, Naval Architecture and Ocean Engineering

  2009 — 2013

• Indian Institute of Management, Calcutta

  Master of Business Administration (M.B.A.), Management

  2015 — 2017

• Sri Chaitanya Junior College, Vishakapatnam

  High School, Mathematics and Sciences

  2007 — 2009

• Sarvani Vidya Niketan

  High School

  2000 — 2007