Mohammad Adil
New Product Development at GRASS Store | Ex: TATA 1mg | Ex: Elitty Beauty | Ex: Bo International | Beauty & Personal Care
- Role
- Npd & Operations Manager at Elitty Beauty
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Mohammad Adil
NPD Professional with over 3 years of experience in the Beauty & Personal Care Industry. Skilled in market research, white space identification, formulation development, packaging development, vendor management, optimizing cost, regulatory compliance, timely product launches and GTM support.
Experience
Npd & Operations Manager
Feb 2025 — Present · Gurugram, IN
New Product Development (NPD): Led NPD initiatives — conducted market research, collaborated on formulation, drove packaging strategy, sourced and managed vendors, optimized costs, oversaw artwork development, and ensured timely manufacturing for successful product launches aligned with brand goals. Assisted in the development of Cushion Foundation in 6 variants and Eyeshadow Stick in 7 variants by conducting competitive analysis and analyzing consumer reviews on Nykaa/Amazon/ULTA. Assisted in a multi-channel product launch through Modern Trade, influencer campaigns, homepage promotion, ads, and optimized fulfillment, resulting in 25% of inventory sold within 45 days launch. Gifting Channel Partnerships:Identified and evaluated high-potential gifting partners and secured partnerships with IGP, Archies, WINNI, Giftcart, and XOXO Day, generating 500+ orders/month in category sales. Setup catalogue on partner platforms and collaborated with partner POCs to develop and implement growth strategies — including push notifications, pop-ups, front-page and category banners, paid ads, and Instagram collaborations — that expanded gifting channel contribution to ~6% of total brand revenue. E-Commerce - Marketplace Operations: Spearheaded day-to-day operations across major marketplaces — including Nykaa, Amazon, Myntra, Flipkart, Purplle, Blinkit, Zepto — as well as General Trade platforms like Vanity Wagon, 32nd Avenue, and MINK etc. PO Fulfilment: Executed and monitored the full PO/STN lifecycle — from planning to successful delivery with almost 100% PO fulfillment and strict adherence to SLAs while ensuring seamless coordination between warehouse, logistics, and platform teams. Demand Forecasting & SKU Rationalization: Performed demand-driven inventory forecasting for 70+ SKUs across 10+ categories on a weekly/monthly basis, leveraging sales velocity and consumption trends to maximize platform-level fill rates and minimize stockouts and excess inventory.
Education
Jamia Hamdard
Master of Business Administration - MBA, Marketing + Operations
2021 — 2023
UPMSP
High School , Science
UPMSP
Intermediate , Science (Biology)
PDM University
Bachelor of Pharmacy , Pharmaceutical Sciences
2017 — 2021
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