Mohammad Hassan

About Mohammad Hassan

I’ve always believed that marketing isn’t about selling products, it’s about creating experiences that stick. Every impression, every click, every conversion is a tiny piece of human behavior, and I thrive on decoding that puzzle.I’m a digital marketing strategist who loves balancing the art of storytelling with the science of analytics. For me; growth isn’t just a metric, it’s a narrative. It’s about building trust, sparking curiosity, and driving decisions that last:• Crafting data-driven campaigns across Meta Ads, LinkedIn Ads, and Email Marketing.• Turning insights into strategies that not only reach people but resonate with them.• Finding the sweet spot between narrow audience targeting for high ROI and creative messaging that cuts through the noise.• Managing the rollercoaster of ad platforms (because if you’ve ever woken up to “insufficient funds” errors when you do have funds, you know the struggle is real 🥲):I don’t believe in “one-size-fits-all” marketing. I believe in human-centered campaigns, where strategy meets psychology, and creativity meets conversion. Whether it’s optimizing CTR, nurturing leads through emails, or experimenting with ad creatives, I work with one goal in mind: impact:The rush of launching a campaign and watching it perform in real-time. The challenge of analyzing what worked and what didn’t. The satisfaction of seeing messages turn into meaningful conversations, and conversations turn into customers:If you’re looking for someone who… Understands both brand storytelling and performance marketing Believes that ads should connect, not just convert Is obsessed with testing, optimizing, and scaling campaigns Knows that behind every click is a human decision…then we’re already aligned. I love sharing insights, experiments, and honest takes on digital marketing. Let’s connect, exchange ideas, and maybe even collaborate on campaigns that don’t just sell, they leave a mark.

Experience

1. Digital Marketing Executive

   Neo Digital Group

   Oct 2025 — Present · Bengaluru, IN

   At Neo Digital, I manage multiple clients across B2B and B2C, handling everything from strategy to execution.My role goes beyond just running campaigns. I work closely on:End-to-end digital strategyPerformance marketing on Meta & GoogleContent direction and funnel planningCampaign optimization and reportingClient communication and expectation managementI also got the opportunity to work alongside and contribute to campaigns involving well-known brands such as:DentsuNeerja BirlaDalmia CementSkipper LimitedThis experience helped me understand how large brands think, plan, and scale, while still balancing fast-paced execution for growing businesses.

Education

• Presidency University Bangalore

  Bachelor of Business Administration, Digital Marketing