Mohammad Ammar Abrar
Salesforce Marketing Cloud (SFMC) | Marketing Automation | Email Marketing | SFDC | Consultant
- Role
- Ey Gds Associate Consultant 2, Business Consulting at EY
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Mohammad Ammar Abrar
I’m a Business Consultant specializing in Salesforce Marketing Cloud (SFMC), marketing automation, and lifecycle strategy. My work bridges data-driven execution and customer experience design—from building dynamic personalized journeys to optimizing campaign performance through A/B testing and analytics.Over the past 5+ years, I’ve worked across consulting, B2B lead generation, and marketing automation, helping clients map customer lifecycles, integrate CRM data, and scale engagement through automation. I enjoy translating complex marketing tech into clear ROI for businesses.Currently at EY GDS, I design and optimize SFMC-driven campaigns and lifecycle journeys for global clients.
Experience
Ey Gds Associate Consultant 2, Business Consulting
Apr 2025 — Present · Pune, IN
Build and optimize dynamic email templates, journeys, and automation in SFMC.•Lead deliverability audits, A/B testing, and campaign analytics to improve engagement.•Map lifecycle strategies (cart abandonment, post-purchase, re-engagement)•Manage FBB and Mobile production incidents by performing initial triage, root-cause analysis, and resolution using defined SOPs/documentation to ensure business continuity.• Work on issue investigation and resolution within SFDC Vlocity, and collaborate with L3 teams on complex cases to ensure accurate fixes and strengthen technical understanding.• Support regression testing activities alongside live incident handling, improving end-to-end scenario coverage and helping ensure stable releases.• Track, document, and manage incidents effectively using ServiceNow and Jira, ensuring clear communication and timely closure.
Education
Holy Family Convent Senior Secondary School
Higher Secondary, Business/Commerce, General
2012 — 2014
The Bhopal School of Social Sciences
Bachelor of Business Administration, Marketing
2014 — 2017
Poona Institute of Management
Master of Business Administration - MBA, Marketing
2017 — 2019
The Bhopal School of Social Sciences
Bachelor of Business Administration - BBA
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