Mohammad Alsaadany
Director @ BioNixus | Helping Pharma Leaders Grow Revenues, Optimize Launches & Avoid Costly Market Access Mistakes Using Real-World Insights and AI
- Role
- Marketing and Digital Transformation Director at BioNixus
- Location
- Riyadh, Saudi Arabia, Saudi Arabia
- LinkedIn followers
- 22K followers
About Mohammad Alsaadany
I turn messy marketing problems into clean, predictable growth engines. Over the last decade-plus, I’ve led marketing, digital transformation, and commercial strategy across healthcare, pharma, retail, and ecommerce — delivering measurable impact for global brands and ambitious startups. My work sits where data, AI, and customer journeys collide. I’m one of the few marketing leaders who can architect and execute full-funnel systems across Adobe Experience Platform (AEP), CDP, CJA, Adobe Journey Optimizer (AJO), and advanced AI automation. If a company wants its data to actually WORK instead of sitting in dashboards collecting dust, I’m usually the one they call. I’ve been recognized as: - Top 1% Worldwide Expert-Vetted on Upwork - Top 200 Global Power Leaders in Marketing & Communications by WPI UK - Marketing Personality of the Year 2024 On the global stage, I had the pleasure speaking at ESLSCA, Seamless, AI Summits, and I hosting "from Data to Dollars Series ” on Starzplay/Starzon — the region’s first Netflix TV show by a consultant teaching companies how to convert their data into real revenue. Across my career, I’ve partnered with and consulted for companies across three continents — from Polyfins Technologies (USA) and LeaderJam (USA) to Lemon Pharmacies (KSA) and Roadmap Federal Consultancy (USA) — in addition to leadership roles with Pfizer, J&J, AbbVie, Alborg, IDH, and fast-scaling startups. As Marketing Director at BioNixus, I lead 5 business units across AI, market research, customer experience, digital, and growth — including the region’s only healthcare research engine powered by AI fraud + anomaly detection for unmatched data accuracy. My specialties include: * ABM for serious B2B pipelines * AI-driven marketing & automation * Adobe AEP / CDP / CJA / AJO * Ecommerce & retail growth * AI-powered market research * Launching and scaling AI products If your company wants to stop burning money on “nice-looking marketing” and start building systems that compound, we’ll get along just fine. So, if you’re an enterprise that’s tired of campaigns that cost more than they return, pipelines that never mature, or marketing teams drowning in tools but starving for results — I fix that for a living. Let’s turn your revenue into something predictable, scalable, and finally worth the investment.
Experience
Marketing and Digital Transformation Director
Dec 2023 — Present
Digital Transformation Head
Feb 2022 — Nov 2023
MEA Business Development Lead
Integrated Diagnostics Holdings - IDH
Feb 2020 — Jan 2022
Emerging markets Product manager ( Product Management, Launch & Marketing Strategy)
Oct 2018 — Jan 2020
Senior Product Specialist
Jan 2016 — Oct 2018
Product Specialist
Jan 2014 — Jan 2016
Immunolgy Product Specialist , Humira .
Nov 2011 — Jan 2014
Education
Heriot-Watt University
Executive MBA in Marketing · Business Administration and Management, General
2024 — 2026
Digital Marketing Institute
Professional Diploma · Digital Marketing
2022 — 2023
Cairo University
Bachelor's degree · Pharmacy
2007 — 2011
Skills
- IT Strategy
- Large Language Models (Llm)
- Marketing Operations
- Cross-Functional Team Leadership
- Digital Transformation
- Customer Data Integration
- Process Automation
- Marketing Automation
- Marketing Director
- New Business Development
- Business Process Design
- Business Planning
- International Business Development
- Strategic Marketing Management
- Digital Marketing Media
- Medical Diagnostics
- Molecular Diagnostics
- In Vitro Diagnostics (Ivd)
- Pharmaceutical Marketing
- Idh
- Customer Acquisition
- Consumer Products
- Product Operations
- Customer Experience
- Artificial Intelligence (AI)
- Digital Media
- E-Commerce
- Digital Marketing Communications
- Go-to-Market Strategy
- Adobe Experience Cloud
- Digital Strategy
- Search Engine Optimization (SEO)
- Director Level
- Business Development
- Mergers & Acquisitions (M&a)
- Sales & Marketing
- Teamwork
- Digital Marketing
- Market Access
- Product Launch
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