Mohamed Thaaric
Senior Analyst | Technical Account Strategist | Campaign Manager | Programmatic Advertiser | Media Planner
- Role
- Senior Analyst at Annalect India
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Mohamed Thaaric
As a seasoned Programmatic Analyst and digital media advertising professional, I specialize in end-to-end campaign management, including Campaign setup, optimization, reporting, and troubleshooting. With hands-on experience in platforms like CM360, DV360, Media tools, and Prisma, I’m skilled in crafting, managing, and optimizing ad placements to maximize campaign impact.Currently, at Annalect India (Omnicom Media Group), I lead as a POD internally, overseeing daily queue management, traffic coordination, and client communication. I take pride in setting up campaigns meticulously, whether through DV360, DCM, Media Planning, or Reporting. My role encompasses building strategic media plans, applying naming conventions over the flights, handling creative trafficking, building up the Campaign, and executing robust quality assurance for campaign performance and delivery.Throughout my journey, I\'ve demonstrated a proactive approach to learning and innovation in a fast-paced industry. As a Technical Account Strategist at iOPEX Technologies to implementing data-driven strategies in end-to-end Campaign management/Creation on the Quantcast Platform. My passion has always been achieving and exceeding client objectives.Certifications in Campaign Manager 360, DV360, Google Ads Display, and IAS (Integral Ad Science) further solidify my commitment to mastering industry best practices and providing top-tier results. Whether I’m optimizing for KPIs, managing complex billing and reconciliation processes, or collaborating across teams/Onshore clients, I am driven by a commitment to excellence.
Experience
Senior Analyst
Jan 2025 — Present · Chennai, IN
Education
ManakulaVinayagar Institute of Technology
Bachelor of Technology - BTech, Computer Science
E.S. Matric Higher Secondary School
10th, General Studies
E.S. Matric Higher Secondary School
12th, Computer Science
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