Mohamed Hashim

About Mohamed Hashim

As a Junior Ad Trafficker with an M.B.A. in Marketing, I am seeking an opportunity to join an Ad Operations Team where I can apply my skills and experience to drive business results. With a background in Linear Television Ads, OTT, and Online Advertising, I have a deep understanding of the advertising industry and am able to navigate complex systems with ease.In my previous roles at Sun TV Network and Deloitte Digital, I gained practical experience in trafficking campaigns and managing ad inventory. I am adept at troubleshooting technical issues and optimizing campaigns to ensure they are running at their full potential. Additionally, I have a creative mind and enjoy brainstorming new ideas to improve campaign performance and drive engagement.I am a quick learner and enjoy staying up-to-date on the latest industry trends and technologies. With my passion for advertising and my practical experience, I am confident that I can make a valuable contribution to any Ad Operations Team. If you\'re looking for a driven and results-oriented team member, please don\'t hesitate to get in touch.

Experience

1. Analyst - Ad Operations

   Annalect India

   Dec 2024 — Present · Chennai, IN

   Maintained campaign budgets in MediaTools by transferring datasets from DMS and conducting thorough manual reconciliation to ensure 100% data accuracy.• Trafficking the placements on DCM manually or by using import and export spreadsheet for differenttypes of campaigns including publisher - specific campaigns based on various metrics such as dCPM and CPM.• Collaborated with Planning, Media Ops, and Ad Operations teams to manage billing workflows and ensure accurate financial reporting.• Coordinated cross-platform performance reporting by organizing data inputs and standardizing documentation.• Acted as a strategic partner to clients and internal stakeholders—clarifying briefs, sharing delivery updates, and aligning campaign execution with business objectives.• Delivered actionable performance insights to inform campaign optimization and future planning initiatives.

Education

• The New College, Chennai

  B.Com CS

  2014 — 2017

• SRM IST Chennai

  Master of Business Administration, Marketing

  2017 — 2019