Theresa A.
Senior Product Manager @The Estée Lauder Companies Inc.
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WORK HISTORY
Senior Product Manager @The Estée Lauder Companies Inc.
Los Angeles, CA, US
Since becoming a Senior Product Manager, I\'ve been primarily responsible for the strategic planning and overall direction of the brand\'s core products. This year, I led my team to increase sales of our core product line by 25%. This growth wasn\'t simply due to numerical growth, but also stemmed from the team\'s extensive brainstorming and market testing. I also oversaw the annual budget and market strategy, successfully expanding into three emerging markets and increasing the contribution of new channels to 15%. My greatest achievement was leading a cross-functional team to execute an innovative global campaign, ultimately reaching over 5 million potential consumers. This experience not only gave me a more mature perspective on strategy and the market, but also allowed me to deeply appreciate the power of teamwork to drive breakthroughs.
EDUCATION
University of Massachusetts Amherst
Master's degree
The University of Hong Kong
Bachelor's degree
ABOUT THERESA A.
I am a Senior Product Manager with 10+ years of experience in the cosmetics and beauty industry, having grown from a Marketing Assistant to leading global product strategies. For me, products are more than numbers—they are the bridge between brands and consumers. Over the years, I have led teams to deliver 25% sales growth in core product lines, launched successful campaigns across Asia-Pacific and North America, and expanded into new emerging markets. Passionate about beauty and innovation, I aspire to continue driving global brand growth and creating products that truly resonate with consumers worldwide.
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