Mohamed Abdallah
own Retail Activation @Miele
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WORK HISTORY
own Retail Activation @Miele
Gütersloh, DE
Co-managed paid social and search campaigns, driving a 14% increase in revenue through lead generation.• Analyzed performance data using GA4 and Power BI to optimize campaigns and maximize revenue.• Collaborated with internal stakeholders to align on targets and creative assets, ensuring premium brand voice consistency.• Steered external partners through performance reviews to ensure KPI attainment and campaign success.• Analyzed user journeys to identify bottlenecks and optimized landing pages/creatives for higher conversion rates.
EDUCATION
OWL University of Applied Sciences and Arts
Master's degree, Applied Entrepreneurship
Cairo University
Bachelor's degree, Civil Engineering
ABOUT MOHAMED ABDALLAH
As dedicated professional with a background in marketing, education, and business development, I am passionate about driving growth, fostering innovation, and creating positive impact.My professional journey has been marked by a commitment to excellence and a passion for innovation. I excel in adapting quickly to change, a quality that has been recognized as a valuable asset in my career.Throughout my professional journey, I\'ve crafted marketing plans, driven sales initiatives, and created engaging content across various marketing channels. I excel in content creation, market research, and maintaining a commitment to delivering top-notch ideas. My adaptability and dedication to excellence have allowed me to excel in dynamic, ever-evolving environments. I\'ve also collaborated with cross-functional teams and conducted market research and analysis to identify new business opportunities.As I embark a new academic journey, currently pursuing an M.Sc. in Applied Entrepreneurship at TH OWL, I remain driven by the pursuit of knowledge, innovation, and making a meaningful impact.Let\'s connect and explore ways to collaborate, innovate, and drive positive Impact.
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