Mohamed Yasir
Strategic Marketing & Operations Head | GTM | D2C Scaling | Cross-Functional Team Leadership
- Role
- Director of Performance Marketing at Benfy
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Mohamed Yasir
Strategic and result-driven marketing and operations professional with over a decade of…
Experience
Director of Performance Marketing
Nov 2016 — Present · Chennai, IN
Led Full-Funnel Performance Marketing: Planned and executed multi-channel campaigns across Meta, Google, YouTube, and influencer networks for e-commerce, retail, and D2C brands with tailored strategies for awareness, retargeting, and conversion.International Campaign Strategy: Partnered with Bayan Investment House (Oman) to launch digital marketing campaigns targeting Muscat and Barka regions. Adapted creatives, media mix, and messaging to align with local market insights and audience behavior.Drove Campaign Efficiency & ROAS: Achieved 3–6x ROAS through A/B testing, precise audience segmentation, offer refinement, and hands-on optimization of creatives, copy, and landing pages.Data-Led Strategy & Reporting: Built performance dashboards using Looker Studio, GA4, and Ads Manager; tracked CAC, ROAS, and user behavior; delivered insights and monthly reports to clients and internal teams.E-commerce Brand Scaling: Integrated marketing with Shopify, conversion rate optimization (CRO), and automation tools (email, SMS, WhatsApp) to scale D2C businesses and manage seasonal campaigns, product launches, and retention flows.Team & Vendor Leadership: Managed creative, media buying, and copywriting teams while ensuring executional excellence; collaborated with external partners including influencers, Amazon, and Flipkart teams.Client-Facing Growth Strategy: Advised founders and CMOs on GTM strategy, customer personas, and campaign roadmaps; led quarterly reviews to align marketing KPIs with business objectives.Campaign Planning & Budget Ownership: Managed ad spends with strict performance targets; optimized budget allocation across platforms for maximum ROI.
Education
SRM IST Chennai
Master of Business Administration (M.B.A.), Marketing
2009 — 2011
Dr MGR Educational and Research Institute
Bachelor of Engineering - BE
2005 — 2009
Skills
- Business Analysis
- Competitive Analysis
- Cloud Computing
- Reporting & Analysis
- Data Analysis
- Business Development
- Analytics
- Requirements Gathering
- Team Management
- Microsoft Excel
- Sugarcrm
- Market Research
- Microsoft Office
- Sas Programming
- Salesforce.com
- Crm
- Sql
- Project Management
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