Mohamed Sheik Basheed Abdul Khader

About Mohamed Sheik Basheed Abdul Khader

A highly Skilled professional with 16+ Years of experience in End to End Testing which…

Experience

1. Chief Marketing Officer

   Tripr

   May 2023 — Present · Chennai, IN

   Generated 1M Revenue in 6 months, exceeding goal by 125%• Improved ROAS by 6 in 3 months time span• Developed and implemented effective and efficient marketing strategies to increase sales and brand awareness• Monitored and evaluated market trends to identify potential opportunities and risks• Designed and executed promotional campaigns to increase customer loyalty and retention• Developed and managed relationships with key stakeholders, including clients, vendors, and partners• Collaborated with other departments to ensure marketing initiatives were in alignment with overall objectives• Established processes to measure performance and optimize marketing efforts• Led the creation and implementation of a comprehensive digital marketing strategy• Managed a team of marketing professionals to ensure all projects were completed on time and within budget• Developed innovative plans to reach target audiences and increase conversions• Tracked ROI and provided regular reports on performance to senior leadership• Utilized market research and analytics to inform and adjust marketing strategies• Communicate with diverse clients, build rapport and long-term relationships, and achieve customer satisfaction metric to 9 out of 10.• Build detailed schedules and budget projections Work with and supervise web developers, copywriters, and graphic designers to set ambitious yet attainable goals• Oversee social media overhauls, targeted ad campaigns, and other projects for B2B clients• Built retail product management system that integrated with fulfillment and inventory management systems, reducing inventory loss by 20%• Increased project billing by ~$30K while maintaining high customer satisfaction• Led $4M warehouse management system migration project, increasing inventory accuracy by 40%Managed company’s core infrastructure platform• Spearheaded post-mortem analysis of project failures and strategies to improve processes

Education

• Anna University

  Bachelor of Engineering (B.E.)

  2001 — 2005

• Anna University

  Master of Business Administration (M.B.A.)

  2008 — 2010