Mohamed Salman

Principal - Digital Marketing @AB InBev

Bengaluru, IN

As the Digital Marketing Strategist for AB InBev Europe team, I drive end-to-end ownership of the Digital Ecosystem, spanning SEO, Data Analytics, Paid Media, and Conversion Rate Optimization. My role focuses on transforming digital strategy into measurable business impact by optimizing online presence, reducing funnel drop-offs, and improving engagement while ensuring stakeholder satisfaction through proactive project management and innovation.Core Responsibilities:Own the SEO, Website Analytics, and Paid Media strategy for the Europe Employer Branding team.Lead website architecture, UX, and CRO improvements. Execute high-impact digital campaigns (LinkedIn Ads, Google Ads) and optimize conversion metrics.Create and deliver campaign performance reporting and dashboards (including Datorama).Mentor interns and teammates through knowledge transfer plans, capability-building sessions, and live project coaching.Coordinate multi-stakeholder projects including career site discovery, new website launches, and cross-functional brand campaigns.Major Achievements / Success Stories:Drove 6x growth in website KPIs including traffic and engagement over a period of 3 years.Led campaigns delivering an overall benefit of $91K+ revenue across multiple projects.Optimized LinkedIn Ads media strategy, achieving a 217% increase in job applications and 3x campaign metric improvements.Recipient of multiple awards including Brewers of Excellence, Hidden Gem, Teacher of the Year, and Cicerone Award.Technical and Interpersonal Skills:Technical Skills: SEO, Google Analytics, Datorama, Google Tag Manager, LinkedIn Ads Manager, Website Architecture, Conversion Rate Optimization, Google Ads, Campaign Reporting, Media Planning, Emplifi, Paid Media Strategy.Interpersonal Skills: Stakeholder management, cross-functional collaboration, team mentoring, project coordination, change management, creative problem-solving, training and coaching, adaptability.