Mohamed Redouane Mofaddel
Partner Alliance Manager @Softchoice
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WORK HISTORY
Partner Alliance Manager @Softchoice
Toronto, ON, CA
Development and management of partner alliance with Key Vendors.Go-To-Market planningSales team alignment Enablement planning and executionDevelop and drive execution of revenue driving programs and initiatives
EDUCATION
ESG Maroc
Bachelor of Business Administration - BBA, Sales, Distribution, and Marketing Operations, General
Jaber Ibn Hayan High school
Associate's degree, Business Administration and Management, General
SKILLS
ABOUT MOHAMED REDOUANE MOFADDEL
I’m a senior business development and partner leader with 15+ years of experience accelerating revenue, scaling strategic alliances, and driving high-impact SaaS, cloud, and datacenter sales across North America and global markets. I specialize in building deep executive relationships, aligning partners with field sales priorities, and translating complex technology opportunities into predictable, repeatable revenue motions.My career spans partner channel development, enterprise account strategy, and GTM execution with major cloud, data protection, and AI ecosystem partners. I’ve consistently driven double-digit growth, elevated partner tiers, and enabled sales, marketing, and technical teams across highly matrixed organizations.Known for my ability to simplify complexity, influence across all levels, and orchestrate cross-functional teams, I focus on measurable results: pipeline acceleration, improved renewal and upsell performance, partner practice maturity, and strong operational rhythm (ROB/QBR).I thrive in environments where strategy meets execution—bridging partner value, customer needs, and field priorities to deliver win-win outcomes across the ecosystem.
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