Mo Haley
Lucas Museum Marketing & Communications || Digital Creative
- Role
- Marketing and Communications Coordinator at Lucas Museum of Narrative Art
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Mo Haley
Maureen \"Mo\" Haley is a highly organized and proactive professional with a diverse…
Experience
Marketing and Communications Coordinator
Feb 2024 — Present · Los Angeles, CA, US
As a key member of the museum’s MarComm team, I lead and support strategic initiatives across marketing, communications, and community engagement. My role bridges creative execution, operational efficiency, and cross-departmental collaboration to elevate the museum’s brand and audience reach.Key Responsibilities:Digital Strategy & Analytics- Oversee social media strategy, content planning, and performance analytics- Manage museum’s digital presence across Google Business, Yelp, Wikipedia, and TripAdvisor- Monitor and report on media mentions via Meltwater, Google Alerts, and Sprout Social- Collaborate on monthly analytics reports and strategic insightsCampaigns & Communications- Draft and manage email campaigns via Mailchimp and CRM tools- Create board materials, press kits, and internal communications- Maintain outreach efforts with SoCal Museums and Expo Park organizationsEvents & Community Engagement- Support community engagement and fan events (e.g, Comic-Con activations)- Lead swag production, inventory, and distribution across offices and eventsOperations & Systems Management- Track budgets, invoices, and credit card reports for MarComm- Manage Airtable, DAMs, and serve as MarComm’s TMS Super User- Support onboarding, department operations, and archival of final materials
Education
Loyola Marymount University
Bachelor of Arts (B.A.), Communications Studies, Graphic Design, Gender Studies
2013 — 2017
University of Oxford
English, Political Science
2015 — 2015
Skills
- Graphic Design
- Social Networking
- Social Media Marketing
- Microsoft Excel
- Logo Design
- Microsoft Office
- Web Design
- Adobe Photoshop
- French Fries
- Adobe Creative Suite
- Customer Service
- Advertising
- Adobe Illustrator
- Public Speaking
- Website Design
- Event Planning
- Indesign
- Typography
- Illustrator
- Social Media
- Photoshop
- Editorial
- Microsoft Word
- Layout
- Graphics
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