Sami Mohabbat
Founder and Chief Executive Officer @Augment Pvt. Ltd
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WORK HISTORY
Founder and Chief Executive Officer @Augment Pvt. Ltd
Lahore, PK
At Augment Pvt Ltd, I’ve successfully facilitated the entry of international food chains into Pakistan in partnership with World Franchise Associates (WFA), including brands like Second Cup, Doner Kebab, Menchie’s, Smoothie Factory, The Bagel Bar Coffee House, Steak n Shake, Coffee Planet, and Cone Heads.In addition to franchise sales, I support both franchisors and franchisees in brand development, operational support post-launch, franchise system implementation, and marketing strategies. My responsibilities also include site selection, construction, menu localization, and international vendor development for inventory and equipment.
EDUCATION
University of Management and Technology (UMT)
Master of Business Administration (MBA), Business, Management, Marketing, and Related Support Services
American Franchise Academy
Multi Unit Management, Restaurant/Food Services Management
Hamdard University
Bachelor of Business Administration (BBA), Marketing and Management
SKILLS
ABOUT SAMI MOHABBAT
A dynamic professional in Food Franchising and Operations, with extensive experience in restaurant management. I have successfully developed, launched, and managed both owned and franchised brands, consistently making high-stakes decisions in fast-paced, high-pressure environments. My approach blends experience-backed judgment, innovation, a strong work ethic, humor, and unwavering integrity.Areas of Expertise:Multi-Unit OperationsExecutive-Level General ManagementFranchise System DevelopmentTeam Building (Motivation & Retention)Financial Controls (Top-line & Bottom-line)Brand Launch & DevelopmentInternational Franchise Sales
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