Moe Erakat

National Crm Manager @Alghanim Industries

KW

Developed CRM business strategy as per Ford’s business goals and guidelines- Increased customer satisfaction score for sales and aftersales by taking ownership of conducting the surveys, report findings andareas of improvement then provide needed support and ensure that all issues are resolved- Increased customer retention and profitability by implementing B2B and B2C loyalty programs- Facilitate CRM and leads activities/campaign to ensure accurate data capturing and through follow-up to maximize conversion- Increased test drives by 60% and leads conversion rate by 35% through implementing CRM process backed by KCML software- Provided data and insights to Marketing and Sales Dept. to increase effectiveness of marketing campaign and conversion rate- Prepare periodical reports on running campaigns, leads generation, conversion, customer satisfaction and mystery shopping- Owned the mystery shopper program in terms of preparation, analysis, report finding and supervise rectifying of any issues found- With my MIS background I’ve always liaised with IT providing suggestions, solutions and DFDs for an easier and more efficient datacapturing, processing for maximum utilization of technology.

Al-Ahliyya Amman University

Bachelor, Management Information System

American University Of London

Masters, Masters of Business Administration