Modesto Cruz

Experience

1. Corporate Store Manager

   PUMA Group

   Sep 2021 — Present · Somerville, MA, US

   Direct communication with all levels of management with in PUMA including field leaders, senior leadership and global executive team.Directly responsible for ensuring the Store consistently achieves or exceeds sales, KPIs and profitability goals through theeffective use of short and long-term planning and expense control.Guarantee consistent high standards of customer experience within the store in accordance with PUMA’s Brand ValuesResponsible for recruitment, training, development and succession of high performing, results driven employees that willrepresent PUMA in a global lens. Responsible for understanding and maintaining own level of Product Knowledge as well as store employee’s and creatingtool to communicate the information• Responsible for payroll control and service driven scheduling in order to maintain a highly profitable location while providingthe highest levels of service to customers,Responsible for execution and processing of merchandise both incoming and outgoing,Directly responsible for Loss Prevention compliance within store, Manage and communicate merchandise opportunities to Director Full Price, VP and Director Merchandising and Allocations teamsEnsure execution and maintenance of all Visual Directives to guarantee the visual presentation meets or exceeds PUMA standards,• Execute visual communication process and directives; including floor sets, Visual Merchandising guides and seasonalguides. Support merchandising initiatives and create consistent PUMA Retail brand environments.Evaluate and assess compliance to PNA Retail visual standards, guidelines and directives and develop regional trainingseminars to ensure consistent business and brand environments prevail.Analyze customer profiles, buying trends, and competitive information to impact and drive businessRequired to comply with all operational core competencies and key accountabilitiesManage and maintain partnerships with guest artists and residents.

Education

• Greater Lowell Technical School

  Marketing Education

Skills

• Sales Operations
• Training
• Customer Satisfaction
• New Store Openings
• Strong Communication Skills
• Loss Prevention
• Visual Merchandising
• Coach and Development
• Sales
• Recruiting
• Store Management
• Marketing
• Management
• Coaching
• Retail
• Merchandising
• Customer Experience
• Planning and Executing