Melissa Moberg
Corporate Director of Marketing
- Role
- Corporate Director of Marketing at Adams Outdoor
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Melissa Moberg
Marketing Executive | Brand Strategy | OOH & Go-To-Market Leader | Sales Enablement…
Experience
Corporate Director of Marketing
Jul 2024 — Present · Charlotte, NC, US
Strategic Marketing Leadership & Brand Transformation• Serve as a strategic advisor to executive leadership, helping shape marketing priorities, brand positioning, and national go-to-market direction across company portfolio in nine states.• Define and execute enterprise brand strategy, ensuring consistency across all markets and channels while driving differentiation and value in a competitive OOH landscape.• Redesigned the company website from the ground up to function as a high-converting, lead-generating platform—anchored in user experience, buyer journey logic, and modern storytelling.• Lead marketing transformation initiatives—connecting sales, creative, data, and leadership into a unified marketing engine that supports scalable revenue growth and brand visibility.
Education
UCF College of Business
MBA, General Business
2007 — 2009
University of Central Florida
B.S.B.A, Marketing, Digital Media
2003 — 2007
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