Moa Netto

About Moa Netto

Born and raised in Brazil, Moa has led teams and clients at the top creative agencies in the country, winning over 170 awards at all major national and global award shows (including 21 Cannes Lions) and serving as a jury member at all major Award Shows (including D & AD, Clios, and 2 Cannes Lions editions). He moved to the US 5 years ago to work as a Chief Creative Officer at RAPP, Omnicom’s biggest precision market agency. After helping RAPPY NY re-establish its business and creative reputation by introducing new creative capabilities and implementing a modern creative philosophy, which drove significant growth for the office, Moa was promoted to North America CCO, running creative across all five offices (NY, LA, SF, Chicago, and Dallas) and overseeing over 80 creative, UX and production people. Throughout his career, Moa has successfully led clients and teams in multiple categories, like Finance, Auto, Tech, Telecom, Beauty, CPG, Insurance, Beverages, Education, Gaming, and other consumer sectors. In the past couple of years, he also specialized in Healthcare for top US clients and brands. As a creative, Moa loves creating compelling brand experiences that have a “wtf effect”: bold smart ideas that impact culture, change the perception of what’s possible, and push the industry forward (hence the.wtf extension on his website). And he believes what makes him unique is his ability to fearlessly lead teams across all creative disciplines (from progressive data-driven digital work to big TV and integrated campaigns), with a deep focus on humanity, always embracing the power of diversity to leverage multiple perspectives, improve the creative product and enrich the work experience for everyone.

Experience

1. Executive Creative Director

   Ogilvy Health

   Jan 2026 — Present · US

Education

• ESPM

  Superior, Marketing and Advertising

  1996 — 1999

• CELV

  High School

  1990 — 1994

• Berlin Creative Leadership School

  Cannes Programme, Management, Leadership, Change Leading

  2011 — 2011

Skills

• Copywriting
• Digital Strategy
• Online Advertising
• Direct Marketing
• Tvc
• Sem
• Concept Development
• Creative Writing
• Mobile Marketing
• Online Marketing
• Public Seminars
• Interaction Design
• Brand Development
• Social Media Marketing
• Integrated Marketing
• New Media
• Digital Marketing
• Press
• Interactive Advertising
• Creative Direction
• Digital Media
• Art Direction
• Outdoor Advertising
• Advertising
• Media Planning
• Creative Strategy
• User Experience
• Content Strategy