Mohammed Khezam
Team Lead @Cognizant
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WORK HISTORY
Team Lead @Cognizant
Lisbon, PT
QA Role- Support to lead the QA team as the second POC- Oversee all process checks to ensure that they were done properly and at the correct frequency- Communicate regularly with operating teams and other stakeholders to review quality of systems and software- Analyze and monitor the performance of agents using an effective framework- Support in investigations of escalations of inaccurate solutions to understand the root cause by utilizing an effective RCA framework- Demonstrate innovation and intuition in identifying areas requiring operational adaptation or improvement- Develop process documentation and aggregate feedback about the functionality of the processes and tools- Coordinate with the Training team to document and ensure adherence to policies, procedures and processes to suggest changes as identified.Google Ads Optimization: • Monitor camping optimization recommendations, ensuring that agents are following best practices when they are providing the following tasks- Build campaigns for high value advertising customers- Create Keyword packs, bids and budget suggestions- Gather and analyze data at account level and campaign level- Create reports to support or aid the optimization strategies- Use optimization techniques and work on optimization aligned to customers\' goals across Search, Google Search Network (GSN), Mobile and YouTube.• Demonstrate innovation and intuition in identifying areas requiring operational adaptation or improvement
EDUCATION
The Sheffield College
Skills For Life
The University of Bolton
Access to HE Diploma
Leeds College of Building
ITQ L2
Ali Alnjjar Secondary School
Secondary School Certificate
The University of Huddersfield
BA Computing In Business
SKILLS
ABOUT MOHAMMED KHEZAM
Results-driven team leader with a proven track record of optimizing Google Ads campaigns for significant performance improvements. I excel at developing and implementing data-driven strategies that deliver measurable results. My expertise spans all facets of Google Ads, from keyword research and compelling ad copywriting to strategic bid management and precise conversion tracking. I\'m passionate about leveraging data to inform decisions and constantly seeking innovative approaches to maximize campaign ROI. Prior experience as a Quality Assurance Analyst honed my meticulous attention to detail and commitment to delivering exceptional quality. I thrive in collaborative environments and enjoy leading diverse teams to achieve shared objectives.
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