Marco Noto

VP, Audience Insights & Analytics @Nbc News

New York, NY, US

I spearhead efforts to advance the understanding of the characteristics, behaviors, and motivations of NBC\'s news audiences, employing both traditional and novel research methodologies. My leadership has been instrumental in transforming data into actionable strategies and compelling narratives that drive decision-making and business growth.• Lead a team dedicated to providing in-depth analysis and insights into audience behaviors, trends, and preferences, driving content and marketing decisions.• Collaborate closely with senior leadership to inform programming, marketing, and strategic initiatives, ensuring alignment with audience insights.• Oversee the development and implementation of research methodologies, including qualitative and quantitative techniques, to address business questions and needs.• Champion the adoption of data-driven decision-making across departments, fostering a culture of continuous improvement and innovation - fully inclusive of AI-fueled applications for both audience analytics and consumer insights.