Marco Noto
VP, Audience Insights & Analytics
- Role
- VP, Audience Insights & Analytics at Nbc News
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Marco Noto
Experienced statistician, researcher, and analyst specializing in TV, digital, and…
Experience
VP, Audience Insights & Analytics
Dec 2014 — Present · New York, NY, US
I spearhead efforts to advance the understanding of the characteristics, behaviors, and motivations of NBC\'s news audiences, employing both traditional and novel research methodologies. My leadership has been instrumental in transforming data into actionable strategies and compelling narratives that drive decision-making and business growth.• Lead a team dedicated to providing in-depth analysis and insights into audience behaviors, trends, and preferences, driving content and marketing decisions.• Collaborate closely with senior leadership to inform programming, marketing, and strategic initiatives, ensuring alignment with audience insights.• Oversee the development and implementation of research methodologies, including qualitative and quantitative techniques, to address business questions and needs.• Champion the adoption of data-driven decision-making across departments, fostering a culture of continuous improvement and innovation - fully inclusive of AI-fueled applications for both audience analytics and consumer insights.
Skills
- Comscore
- Forecasting
- Regression Models
- Search Analytics
- Market Research
- Digital Media
- Html
- Marketing Research
- Data Analysis
- Online Advertising
- Statistics
- Hitbox
- Predictive Analytics
- Statistical Consulting
- Digital Strategy
- Quantitative Analytics
- Social Media Measurement
- Qualitative Research
- Demand Side Platform
- Digital Marketing
- Google Adwords
- Business Intelligence
- Google Analytics
- Marketing Strategy
- Css
- Social Media Marketing
- Doubleclick
- Video Advertising
- Sql
- Nielsen
- Social Media
- Omniture
- Web Analytics
- Analytics
- Projection Modeling
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