Matt Klein

Digital Director - Empowering teams and leveraging technology to drive effective marketing and business growth

Role
Digital Director at Keiser Corporation
Location
Chicago, IL, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Matt Klein

I\'m an innovative and digital-forward senior marketing leader with a bias for action and year-over-year success in building platforms, tools and campaigns that drive growth, streamline processes, engage customers and enhance user experience. A passionate problem solver, I combine analytics, strategy and creativity to bring to life impactful solutions and campaigns. My diverse experience, rich technology background, and knowledge of both agency and corporate businesses provide an advantageous perspective on how to translate data into action in fresh, pioneering ways.Whether building teams and organizations from the ground up or transforming legacy processes and programs, I thrive in leading and motivating cross-functional teams to deliver incredible results. Over the years, I\'ve earned numerous opportunities for my strengths in bringing together the right people, platforms and resources and churning out wins at velocity.I welcome you to connect here or via email: m•••@mattklein.net.

Experience

  1. Digital Director

    Keiser Corporation

    Jan 2020 — Present · Chicago, IL, US

    As Digital Director at Keiser, I lead strategic digital marketing initiatives that drive measurable business growth. My expertise lies in optimizing digital platforms, streamlining processes, launching impactful campaigns, and delivering innovative, data-driven solutions.With deep experience in enhancing user experience, managing global strategies, and scaling marketing initiatives, I’ve helped Keiser streamline operations, boost lead generation, and elevate digital performance. Under my leadership, we’ve achieved major gains in marketing efficiency and conversion rates.I’ve spearheaded high-impact strategies, including developing generative AI-powered marketing assistants, launching a web-based 3D Equipment Configurator, migrating to HubSpot CRM, and introducing Keiser’s blog and email marketing platforms. These initiatives have significantly improved website performance, lead generation, and overall marketing outcomes.I’m committed to staying ahead of industry trends, continuously pushing boundaries, and empowering teams to deliver scalable, forward-thinking solutions that align with long-term business goals.

Education

  • DeVry University

    Bachelor of Science - BS, Computer and Information Sciences, General

  • MiniMBA

    Mini MBA, Marketing

Skills

  • Start-Ups
  • SEO
  • Digital Media
  • Google Adwords
  • Lead Generation
  • E-Commerce
  • Online Advertising
  • Databases
  • Mobile Devices
  • Web Analytics
  • Integrated Marketing
  • New Media
  • Display Advertising
  • Mobile Applications
  • Digital Marketing
  • Ppc
  • Software Development
  • Sem
  • Online Marketing
  • Due Diligence
  • Interactive Marketing
  • Analytics
  • Advertising
  • Affiliate Marketing
  • Web Marketing
  • Brand Development
  • Search Advertising
  • Marketing
  • Mobile Advertising
  • Digital Strategy
  • Email Marketing
  • Google Analytics
  • Social Media Marketing
  • Mobile Marketing
  • Entrepreneurship

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Matt Klein — Digital Director at Keiser Corporation in Chicago, IL, US | Unifers