Matthew Nixon
Head of Analytics, Emea @Incubeta
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WORK HISTORY
Head of Analytics, Emea @Incubeta
London, GB
Leading a team of 17 specialists across 2 teams and 7 markets to deliver best in class measurement implementation, data & AI strategy for clients across the region.Accountable for analytics P&L, budgets as well as delivery, operational and commercial excellence
EDUCATION
MiniMBA
Marketing, Marketing
The Manchester Metropolitan University
BSc. (Hons.), Human Geography
ABOUT MATTHEW NIXON
I\'m an experienced Digital & Media Analytics professional with strong experience in Web Analytics, Optimisation, Tag Management, Business Intelligence as well as project and analytics product management. I have specialisms in a wide variety of analytics software including, but not limited to: Google Analytics, Google Analytics 360, Adobe Analytics, Google Tag Manager, Google Data Studio and Tableau.I currently lead the EMEA Analytics team at Incubeta.
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