Nicole B.
Director of Sales Innovation & Technology | Driving AI-Powered Sales Transformation & Global Go-to-Market Excellence
- Role
- Director of Sales Innovation and Technology at PwC
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Nicole B.
I am a strategic executive with 15+ years of experience leading digital transformation at the intersection of AI, technology, and go-to-market innovation. Currently serving as Director of Sales Innovation & Technology at PwC, I drive global initiatives that modernize how we engage clients, scale pursuits, and unlock business outcomes through data, automation, and human-centered innovation.Throughout my career, I have led enterprise-wide transformation efforts that span sales, marketing, client experience, business operations, and digital platforms. I’ve collaborated across PwC’s global territories to align the U.S. with firmwide initiatives, influence global direction, and scale innovation strategies.As the AI leader for PwC’s Client Experience Organization, I played a key role in shaping the firm’s $2B AI investment, embedding generative AI, predictive analytics, and intelligent automation into critical workflows. These initiatives accelerated pursuit timelines, enhanced speed-to-market, and delivered measurable cost savings.I am passionate about building the future of digital business by fusing responsible AI, cloud platforms, and automation with global collaboration to deliver enterprise-scale transformation. My focus is on enabling organizations to become more agile, data-driven, and client-centric at scale.
Experience
Director of Sales Innovation and Technology
Aug 2025 — Present · Atlanta, GA, US
Lead a newly established global vertical focused on modernizing pursuits, embedding AI and automation, and scaling client-centric digital strategies- Partner across Marketing, Client Experience, Business Operations, and the Chief Data Office to align technology strategy with enterprise priorities- Collaborate with global territories to ensure U.S. initiatives influence and align with worldwide direction- Drive Salesforce optimization, CRM data integrity, predictive sales intelligence, and pursuit content acceleration to deliver measurable outcomes.
Education
The University of Georgia
BBA, Economics
2001 — 2005
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