Michelle Nellett-Levy
Associate Creative Director | Copy at CVS Health
- Role
- Associate Creative Director Copy at Cvs Health at CVS Health
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Michelle Nellett-Levy
An advertising copywriter and freelance journalist, I\'ve recently become more involved in…
Experience
Associate Creative Director Copy at Cvs Health
Mar 2009 — Present · Woonsocket, RI, US
Help develop retail and integrated user experiences and retail marketing campaigns for this Fortune 7 corporation• Recent UX projects include award-winning pharmacy and purchase recommendation tools and push notification messaging • Recent marketing projects include major digital launch campaigns, including mobile app relaunch, curbside pickup and mobile payment• Responsibilities include messaging testing, print, radio, site, WAP and email components• Touched virtually all UX and promotional copy for 2012 CVS.com and 2014 MinuteClinic.com relaunches; contributed to iPad app launch and mobile app redesign• Supervise freelance writers on project basis • Serve on marketing team employee engagement committees• Co-developed and manage content for creative team blog
Education
University of Michigan
A.B., English & Communication
1987 — 1990
Columbia University
MA, Islamic Studies
2004 — 2008
Skills
- Radio Advertising
- Collateral
- Creative Direction
- Advertising
- Magazines
- Catalogs
- Newsletters
- Social Media
- Web Content
- Publishing
- Marketing Communications
- Copy Editing
- Marketing
- Public Relations
- Proofreading
- Press Releases
- Financial Services
- Copywriting
- Journalism
- Editing
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