Melinda Boland Newfarmer
Vice President of Services @Institute for the Study of Knowledge Management in Education (ISKME)
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WORK HISTORY
Vice President of Services @Institute for the Study of Knowledge Management in Education (ISKME)
Half Moon Bay, CA, US
Build and support the organizational mission, business strategies for service areas, and the teams implementation. Develop and articulate ISKME business strategy, managing how our areas of expertise coalesce to further our mission and the mission of our partners, and ensuring that organizational resources are engaged effectively.Guide product leadership - By building and evolving a culture that allows us to attract, retain, and support dedicated talent- By directly managing, mentoring, and supporting the vertical leads and team members- By setting context for Product Managers- By removing obstacles to success- And by identifying the intersections across verticals and beyond the services teams, ensuring successful collaborations.Identify and pursue growth opportunities- By working with Product Managers to build partner relationships when new opportunities or needs are identified- By doing sales outreach, developing service proposals, responding to RFPs, and identifying grant opportunities- By developing service partnerships with organizations aligned with ISKME’s goals that accelerate or enhance ISKME’s services- By working in partnership with ISKME\'s Research team to establish and foster robust information sharing workflows between the areas of ISKME’s work that result in cross-organizational collaboration- By representing ISKME at conferences and speaking engagements- By consulting and engaging with ISKME Services Working Group on the ISKME Board to develop and validate services strategies.Contribute to ISKME Services Business Strategy- By tracking income and outflows across product verticals- By analyzing ROI for services and seeking out efficiencies and improvements using vertical metrics- By managing the scope and definition of ISKME services as guidelines for the product teams- Setting and reviewing product vertical metrics and data around success- By setting and reviewing pricing for ISKME services.
EDUCATION
San José State University
Courses toward MLIS, Information Organization & Description
University of California, Santa Cruz
BA, Literature
ABOUT MELINDA BOLAND NEWFARMER
Core CompetenciesLeadership: Manage and mentor teams in large and small organizations, developing large, multi-tracked projects, coordinating authors, librarians, editors, engineers, UX researchers, and designers to bring together cohesive service strategies. Product management: Over 20 years of progressive product management experience, working with engineering and marketing stakeholders to develop and scale products that resonate within their markets.Business development: Identify leads, write marketing copy and strategies, follow through on establishing needs and crafting proposals.Market research & analysis: Turn market findings into strategy. Research strategies include focus groups, affinity walls, direct interviews of primary and secondary customers, classroom visits, syllabi analysis, competitive benchmarking, and product reviews.Curriculum development & instructional design: Develop course- and resource-level frameworks, pedagogy, and curricula through collaboration with SMEs on learning paths, pedagogical cadence, and assessment strategy.Specialties Educational technologies, defining and implementing product vision, market research, facilitating product planning based on market feedback, agile and waterfall development methodologies, merging content with digital products, roadmap and backlog prioritization, content development for learning products, and providing a positive user experience.
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