Mona Namavari

WORK HISTORY

EDUCATION

SKILLS

ABOUT MONA NAMAVARI

In 2018, at a time when artificial intelligence was still more promise than practice, I led a transformation of the marketing program at Neiman Marcus by using AI to determine, at an individual level, what content each customer would receive—delivering true personalization at scale. At the time, I was a client piloting the very solution I now represent at Movable Ink, a leading marketing technology company. Today, I help brands implement and scale the next generation of this technology.Throughout my career, I’ve orchestrated change at Fortune 500 companies—both as a marketing leader within these organizations and now as a strategic consultant. This dual perspective allows me to deliver transformative outcomes with credibility and impact.Some of my accomplishments include: • Being a strategic advisor to brands such as CHANEL, Dior, Tiffany & Co, Macy\'s, Sephora, and Ulta• Optimizing an email marketing program\'s content and frequency with AI• Leading the evolution of a retail loyalty program• Shifting store traffic to digital, and accelerating the adoption of digital channels during the Covid-19 pandemic as a part of a risk management task force• Standing up a cross-functional agile marketing team focused on testing and scaling personalized omni-channel customer experiences• Managing teams and developing talentI\'m passionate about psychology, consumer behavior, and leading wide-scale change with strategic vision and data-driven solutions.