Melissa Read

About Melissa Read

My Philosophy: Design is not intended to be any one thing other than to be created with the intent for human use. My Niche: I thrive when working to fully support a brand and it\'s mission. I am passionate about brands that effectively improve one\'s quality of life, and encourage community. My experience is with print publications, live events, and digital marketing. I am best suited when my skills are utilized to creatively solve aesthetic and logistical challenges with the goal of curating and unifying next-level brand experiences.

Experience

1. Vice President, Marketing and Creative

   Detroit Regional Chamber

   Jul 2023 — Present · Detroit, MI, US

   Guide the design and marketing teams to create a valuable user journey for our members and customers as they navigate how to utilize the Chamber as a resource in accomplishing their organizational goals.Lead the execution of all digital campaigns and web properties to ensure the Chamber\'s brand message and reach are accessing the correct target markets and accomplishing organizational and member goals.Optimize the user experience and deploy new tactics to boost event registrations and ensure high quality execution of signature events.Ensure brand and design assets for all Chamber workstreams including the event livery, publications, public facing materials, on site signage provide a high quality and visually appealing experience across all end-user mediums.Lead the development and production of Detroiter magazine, ensuring high-quality design and engaging content.

Education

• Grand Valley State University

  Bachelor of the Arts

• Oakland Community College

  Graphic Design