Matt Michell
Vice President, Head of Digital Experience and Seo @KINESSO
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WORK HISTORY
Vice President, Head of Digital Experience and Seo @KINESSO
Toronto, ON, CA
Promoted to Vice President to lead Experience (UX) and SEO across Canada, providing senior leadership through organizational change and continued growth following the integration of Reprise into Kinesso.Organizational Leadership & Change:*Assisted with the Reprise–Kinesso merger, leading the Experience SEO component and supporting teams through structural and operational change.*Serve as an active member of the Senior Leadership Team for Kinesso and Reprise, contributing to strategic planning, capability development, and long-term growth initiatives.*Act as a senior advisor to clients and internal stakeholders, bringing clarity to complex strategic, technical, and organizational challenges.Growth, Innovation & Thought Leadership:*Champion innovation and the responsible adoption of GenAI across Experience and SEO workflows, with a strong focus on augmenting human capability rather than replacing it.*Lead global SEO leadership connects (2023–present), aligning senior leaders across markets on best practices, innovation, and future direction.*Selected as a keynote speaker for a client’s annual global conference, alongside speaking engagements in New York City and Toronto, including a Kinesso SEO event.People-First Leadership:*Lead, mentor, and develop senior leaders and managers across Experience and SEO, reinforcing a people-first culture grounded in trust, transparency, and psychological safety.*Serve as a trusted sounding board across the organization, supporting leadership development, complex decision-making, and career growth.Select Client Experience:*Kenvue (Johnson & Johnson), Hershey’s, Nestlé, Kraft, McCain, Sobeys, Leon’s, Intuit, LG, BMO, CBC, Destination Canada, Travel Alberta, Invest in Canada, Ontario Cannabis Store, La Senza.
EDUCATION
Western University
B.Sc., Biology
Fanshawe College
Marketing Management, Marketing
SKILLS
ABOUT MATT MICHELL
As a dedicated digital marketing professional with over 15 years of experience in Search Engine Optimization (SEO), User Experience (UX), digital strategy and market research, I excel at crafting innovative solutions that break down barriers along the consumer journey.My expertise spans strategic thought leadership, analyzing data to improve conversion rate optimization, creating compelling content that answers consumer queries, and developing marketing strategies to elevate brand presence. I also specialize at building and leading successful teams. At Kinesso (formerly Reprise Digital), I successfully lead a team of SEO and UX specialists driving exponential sales growth and organic performance for enterprise level clients.Throughout my career, I have worked with some of the largest brands in Canada and the US inclusive of: American Express, Diageo Brands, Fiat Chrysler Automobile (FCA), Heart & Stroke Foundation, Hershey’s, Indigo, Johnson & Johnson, Kraft Heinz, Manulife, Nestle, Proctor & Gamble, Sauza Tequila, and Yum! Brands.I am passionate about using creativity and analytical thinking to solve complex challenges. In today’s rapidly evolving technological landscape, I firmly believe in the importance of adapting to change and embracing new technology.Outside of my professional pursuits, you can find me diving into the world of mixology as I use culinary techniques to design and serve up unique cocktails at pop-up events, corporate functions, private parties and cocktail classes.I’m always eager to connect with fellow professionals, share insights, collaborate on ideas, and explore new opportunities. Let’s connect!
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