Maria Ibarra Prado
Insights and analytics
- Role
- Membership Growth Manager at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Maria Ibarra Prado
Experienced in marketing research and analytics for new product development and marketing effectiveness. I have consulted clients such us such as Kellogg’s, Diageo, Unilever, Nestle, GSK and Bayer on product innovation and optimization of marketing mix spend. Providing data-based recommendations to drive clients\' business growth. I have a passion for innovation and technology, and a strong curiosity to understand what drives consumers adoption of new products and brands. This is what brought me from engineering to marketing. I am a team player who has been fortunate to be a member of several cross-functional, intercultural, and international teams.
Experience
Membership Growth Manager
Jan 2023 — Present · US
Education
Portland State University
Graduate Certificate , New Product Development Management
2014
Portland State University
M.S in Engineering and Technology Management, M.S in Engineering and Technology Management
2014
Universidad del Cauca
BEng. Electronics and Telecommunications Engineering, Electronics and Telecommunications Engineering
UC Berkeley Extension
Professional Certificate , Marketing
2017 — 2018
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